A marketer turned winemaker, my mission is to promote a stronger wine culture in Hong Kong and China, explaining wine in a no-nonsense way and inspiring the average consumer to appreciate and enjoy it.
I specialise in providing marketing services to wine producers and regional wine boards, helping them promote their wines in Greater China via workshops, tastings and other activities. With my good working relationship with members of the trade and media, plus my dedicated and professional approach, I can help you develop marketing strategies that best suit the needs of your business in the market.
There may be no real wine culture in Greater China yet, but the Chinese do love their food. They may have limited wine knowledge but they understand flavour pairings. More importantly, they are eager to learn. I therefore believe that local food and wine pairing is the key tool to unlock their interest in wine. So my activities, where appropriate, will involve food and wine pairing exercises, using the concept of Flavour Colours.
I also provide English to Chinese translations of articles, tasting notes, websites, presentations, business names and slogans into both traditional and simplified Chinese. The translations are done by professional wine writers from Hong Kong and mainland China, and I place great emphasis on making sure they are done in an idiomatic manner, rather than being stilted word-for-word translations. Please visit ViniScript for more information.
謝德蘭 - 致力在大中華推動葡萄酒文化
大中華雖然還未有葡萄酒文化，但中國人很喜愛食物，我們對葡萄酒知識尚淺，但了解不冋味道的配對，最重要的是，中國人好學。我相信要引發中國消費者對葡萄酒的興趣，應從當地隹餚與葡萄酒配對開始，在適當情況下，葡萄酒活動都會加插 Flavour Colours 概念的美酒隹餚配搭環節。
我亦為葡萄酒業提供翻譯服務，無論是文件，品酒筆記，網站，公司或品牌名字及標語等，都是由專業葡萄酒寫作者以地道意思翻譯，詳情請瀏覽 ViniScript 網站。
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Apr 2014: Celebrating South Africa’s 20 years of democracy
Jun 2014: Riesling Weeks keep you cool this summer!
Jan 2015: An exciting year ahead
Mar 2015: Discover South African Wine Festival
May 2015: Riesling Weeks returns
Jan 2016: Evolution of the wine market
Apr 2016: Discover South African Wine Festival
May 2016: Summer time, Riesling time!